通过挖掘和呈现各个领域的UP 主们，以其当下创作中的某一全新尝试或挑战为切口，通过开放式的记录手法、多维度立体化地记录内容创作的全过程。表达UP主们不同的人生表象下共通的努力与拼搏、展现人物真实的幕后故事与起伏跌宕的心路历程。
每年日本申请专利的新品种食材多达千种，《头号食谱》节目组将挖掘这些新品类食材，并邀请全国知名大厨为新食材首创一道食谱，最终将由美食评审团现场试吃点评，选出每期神奇食材的"头号食谱"。 There is a huge number of ingredients in the world. What we usually eat is just a small part of them… In this show, great chefs cook unknown ingredients that they have never seen. The ingredient looks/tastes strange. The chef is firstly surprised at such an unknown, but gradually grasps ...
